Head of Growth
2021 - 2026- Rebuilt the channel mix and cut CAC by 38% in eighteen months.
- Team of twelve across performance, content and analytics, with two team leads.
- Annual budget of £3.6M with monthly reporting to the board.
This is what Cernoria looks like inside
This is a real job ad and the analysis the app returns. No sign-up needed to look at it.
Example screens with sample data. In your account they come from your profile and the jobs your search brings in.
1. The list, sorted by how close it is to what you want
Every job arrives with its score and the AI's recommendation, which is one of three. What does not fit does not take up space at the top.
84Head of GrowthMarea Logística · LondonHybrid2 days agoAdzunaAIApply · It asks for exactly your mix of performance and brand, and the team is the size you have already run.
67Marketing DirectorGrupo Tallón · ManchesterOn-site4 days agoLinkedInAIApply with tweaks · The role fits, but it is on-site in another city and the sector is retail, not services.
41Marketing Cloud ConsultantNordika Software · RemoteRemote1 day agoCareerjetAIBetter not · The title is misleading: it is a technical Salesforce role, not a marketing one.
2. The analysis, dimension by dimension
The score breaks into eight parts and you can argue with any of them. Next to it, the ad's keywords: the ones you already have and the ones you are missing.
Head of Growth
Marea Logística · London
Strong fit. They want someone who has brought acquisition cost down with their own team and budget, which is exactly what you have done for the last four years. The weak spot is the sector: they are in logistics and your experience is in consumer.
For
- A team of ten to twelve, the size you have already led
- Own budget and a direct line to the managing director
- A mix of paid and owned channels, not just performance
- Hybrid in London, which is where you are
Against
- Logistics sector: it does not appear in your experience
- They ask for negotiation-level English and the profile says C1 with no recent use
- No salary range published
Role fit
22/25
Seniority
13/15
Where and how
15/15
Sector
4/10
Skills asked for
13/15
Reporting line
9/10
Team size
5/5
Salary
3/5
Keywords7 / 10
performance marketingCACGoogle AdsbudgetteamP&Lretention
logisticslast milemarketplace
84
SCORE
78
ATS
3. The CV tailored to that job
It comes from your real profile, in the language of the ad, one column and running text. You edit it before downloading.
PROFILE
Growth lead with twelve years in consumer and services. Teams of up to twelve people and seven-figure budgets. Brought acquisition cost down 38% in eighteen months without cutting volume.
EXPERIENCE
Digital Services Company
Consumer Company
Marketing Manager
2017 - 2021- Launched in four new markets with a team of three.
- Loyalty programme that lifted repeat purchase by thirteen points.
SKILLS
LANGUAGES
- Spanish native
- English C1
EDUCATION
University of Manchester
BA in Advertising
20134. Ten templates, all built for ATS filters
Almost every company runs your CV through an automatic reader before a person sees it, and that's where two-column CVs, tables and job titles buried in graphics get lost. All ten templates are built so that reader takes in the whole thing, and each one tells you how much it risks. The colour is the least of it: pick the one you like knowing the text gets through.
PROFILE
Growth lead with twelve years in consumer and services. Teams of up to twelve people and seven-figure budgets. Brought acquisition cost down 38% in eighteen months without cutting volume.
EXPERIENCE
Digital Services Company
Head of Growth
2021 - 2026- Rebuilt the channel mix and cut CAC by 38% in eighteen months.
- Team of twelve across performance, content and analytics, with two team leads.
- Annual budget of £3.6M with monthly reporting to the board.
Consumer Company
Marketing Manager
2017 - 2021- Launched in four new markets with a team of three.
- Loyalty programme that lifted repeat purchase by thirteen points.
SKILLS
LANGUAGES
- Spanish native
- English C1
EDUCATION
University of Manchester
BA in Advertising
2013Ana Ruiz Belmonte
Head of Growth
PROFILE
Growth lead with twelve years in consumer and services. Teams of up to twelve people and seven-figure budgets. Brought acquisition cost down 38% in eighteen months without cutting volume.
EXPERIENCE
Digital Services Company
Head of Growth
2021 - 2026- Rebuilt the channel mix and cut CAC by 38% in eighteen months.
- Team of twelve across performance, content and analytics, with two team leads.
- Annual budget of £3.6M with monthly reporting to the board.
Consumer Company
Marketing Manager
2017 - 2021- Launched in four new markets with a team of three.
- Loyalty programme that lifted repeat purchase by thirteen points.
EDUCATION
University of Manchester
BA in Advertising
2013Ana Ruiz Belmonte
Head of Growth
PROFILE
Growth lead with twelve years in consumer and services. Teams of up to twelve people and seven-figure budgets. Brought acquisition cost down 38% in eighteen months without cutting volume.
EXPERIENCE
Digital Services Company
Head of Growth
2021 - 2026- Rebuilt the channel mix and cut CAC by 38% in eighteen months.
- Team of twelve across performance, content and analytics, with two team leads.
- Annual budget of £3.6M with monthly reporting to the board.
Consumer Company
Marketing Manager
2017 - 2021- Launched in four new markets with a team of three.
- Loyalty programme that lifted repeat purchase by thirteen points.
EDUCATION
University of Manchester
BA in Advertising
2013PROFILE
Growth lead with twelve years in consumer and services. Teams of up to twelve people and seven-figure budgets. Brought acquisition cost down 38% in eighteen months without cutting volume.
EXPERIENCE
Digital Services Company
Head of Growth
2021 - 2026- Rebuilt the channel mix and cut CAC by 38% in eighteen months.
- Team of twelve across performance, content and analytics, with two team leads.
- Annual budget of £3.6M with monthly reporting to the board.
Consumer Company
Marketing Manager
2017 - 2021- Launched in four new markets with a team of three.
- Loyalty programme that lifted repeat purchase by thirteen points.
SKILLS
LANGUAGES
- Spanish native
- English C1
EDUCATION
University of Manchester
BA in Advertising
20135. The interview, prepared with your experience
What the company does according to the ad, the questions you'll be asked with a draft answer, your stories in STAR format and what to ask. Download and share it as a PDF.
The company
Marea Logística delivers last-mile parcels in six cities and wants to grow its business customers. The ad asks for someone to sort out acquisition with an in-house team.
What they care about: bringing acquisition cost down and opening the business channel.
The questions you'll be asked
How would you bring acquisition cost down in a low-margin business?
What they're testing: Whether you can prioritise channels on a tight budget.
In my last role I rebuilt the channel mix using retention data, not just conversion: CAC fell 38% in eighteen months with no loss of volume. Here I would start the same way, looking at which customers come back.
You have never worked in logistics. Why should we pick you?
What they're testing: How you handle the sector gap without apologising.
The problem in the ad is growth with an in-house team, and I have done that for four years. I will learn the sector in weeks; the method to bring CAC down is already proven.
One of your stories in STAR format
Cutting CAC by 38% without losing volume
Situation
Cost per customer rose every quarter and the budget was frozen.
Task
Keep sign-ups flat with the same money.
Action
Rebuilt the channel mix with retention data and set up a two-person analytics team.
Result
CAC −38% in eighteen months with the same sign-up volume.
What you should ask
- How much of this year's growth has to come from business customers?
- How is the budget split across channels today?
- What would make you say in six months that this hire worked?
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